James Lucas: MBA in Marketing and Senior Graphic DesignerJames Lucas: MBA in Marketing and Senior Graphic Designer

Marketing Tips for Pinterest

Lately, I have been really getting into Pinterest. As a graphic designer, I am a visual person, I love beautiful pictures and sharing them. The problem that I have been having is that a lot of web sites are not set up to add content to my stream. They either don’t have jpg pictures to go along with their stories or their videos are not either in YouTube or Vimeo format.

After reading the book, The Complete Idiot’s Guide to Pinterest Marketing, I learned some things like how to use strong images, make compelling board titles, write great copy, arrange boards, and where to find content. Helpful pins are how-to’s, tutorials, recipes, or videos.

Make sure to follow the three rules of Pinterest by being respectful, being authentic, and crediting your sources. I think it should be fun and informative too.

First, you want to use great photos. Photos on Pinterest are everything and without interesting photos they will not be shared. To get your photos shared, make sure that they are strong images and you can use a filter to make them more interesting. You want to make sure that the images are relevant to you or your business. Successful photos will be pretty, helpful, inspiring, or funny, and encourage repining. Your images should be large, the larger the better. Pinterest will use up to 600 pixels wide and unlimited down. Don’t use CSS background images or Flash on your web site.

Next, you want to create compelling board titles that are clear and straightforward or whimsical and creative. Make sure to include keywords in the titles and don’t create board titles that are so clever or obscure that it confuses your followers. Plus, you want to add a category and description. You want to arrange the page to find the most effective placement. In addition, you want to bring your current and most popular boards to the top of the page. You might even want to create a Just-for-Fun board.

Finally, you want to create great copy. To write great copy, you need to know your target audience and be able to connect emotionally with them. The copy should be descriptive to create a lifestyle or answer the question “How will I use this product?” to excite and entice the reader. Make sure to provide quality over quantity and the description should not be over 80 words. You also want to make sure that you include # (hashtag to make it easier for people to find your content), company name, and a link. If you want to credit or tag another user, use the @ symbol and their user name. Pins that include $ or £ will automatically be added to the gifts section. When you repin a photo, you should add a comment that is a question, observation or constructive criticism.

To increase traffic to your boards you want to make sure you pin on a regular basis without spamming you followers, and mix up the content. You want to time your pins before your followers log on to Pinterest either in the morning, after dinner, or before bed. To find content you can use blogs, Tumblr, StumbleUpon, Delicious, FFFFound, We Heart It, Facebook, Twitter, Google +, YouTube, and Vimeo.

On your own web site, you want to make sure that you include a Pin It button next to your photos to allow people to pin them, and a Follow Me button linked to your Pinterest account.

For a business it is important to keep track of Pinterest statistics. Pinterest will tell you how many pins are repinned, boards most followed, and what images from your web site have been pinned. If you want better stats you can use Pinpuff, PinReach, and Repinly.

Do you have any great Pinterest tips?